Nope, it’s not the latest power metre, or the latest state-of-the-art electronic shifting system. It’s a coffee machine. Cyclists and coffee — yup, it’s a thing. And the one everyone wants is a Rocket.
Hipsters with beards and fixies, professional racers with the latest racing tech at their disposal, and weekend warriors alike, they all have one thing in common: a love of good coffee. Partly perhaps because of the known qualities of caffeine, but we suspect it’s also because of the classy Italian aesthetics.
And nothing gets the coffee fan’s blood pumping faster among the afficianados than the Rocket — the hand-made espresso machines from the Milan-based company of the same name. The company is based on a partnership between New Zealander Andrew Meo and Italian Daniele Berenbuch who have brought a trans-global business philosophy to hand-crafted engineering products.
The resulting machines combine Italian cycling aesthetic with hand-built craftsmanship to create a beautiful piece of engineering that, most importantly, makes wonderful coffee.
Some of the pro teams even have Rockets as a standard piece of equipment on the road. We can understand why.