Peter Sagan is the main man at Team Bora Hansgrohe. Photograph: Cor Vos.

Bora is a trend-setting kitchen cooktop extractor fan manufacturer based in Niederndorf, Austria. The company was founded in 2006 by master-carpenter and inventor Willi Bruckbauer. Bruckbauer has said: “I’ve been passionate about cycling for many years! We combine things that belong together: sport, health, openness to the world, team spirit, ambition and energy. These factors are all part of Bora’s DNA, and that makes the circle complete. You wouldn’t believe how many people we’ve encouraged to get involved in cycling thanks to our commitment!” He has added that: “The members of the cycling team are also somehow part of the BORA family.”