Tom Dumoulin heading up the Team Sunweb team time trial squad in the 2019 Tirreno Adriatico. Photograph: Cor Vos.

Sunweb Group is one of the leading online travel companies in Europe. The group has a total of 13 different brands operating in seven international markets: the Netherlands, Belgium, Denmark, Sweden, the UK, Germany and France. It is based in Zurich with a back-office in Rotterdam. Sunweb aims to deliver the best possible holiday experience, ultimately creating lifetime memories. Sunweb has been the lead sponsor of the Team Sunweb cycling team since 2017. The company believes that the best lifetime memories are created ‘wearing flip-flops’. According to the company, this philosophy links perfectly with the cycling team: “the common challenge in this partnership is to create great memories for the athletes, their fans and everyone involved in the sport of cycling.”

Tom Dumoulin and Sunweb #creatingmemories during the Giro d’Italia. Photograph: Cor Vos.