AG2R La Mondiale

cycling sponsors

Belgian rider Oliver Naesen is an AG2R rider on form. Photograph: Cor Vos.

AG2R La Mondiale is a huge French insurance company. It insures 18 million people, has 650 insurance agencies and also insures 500,000 businesses. Since January 2019, the group is officially called AG2R La Mondiale Matmut, following a merger deal. AG2R is one of the most long-standing cycling sponsors in the professional peloton—the company has sponsored a team for the past 20 years. As an insurer, AG2R sees its support of cycling because, as they company says, ‘this underlines our values of solidarity and performance’. They add: “This cycling team demonstrates record results and generates a unique and strong unity among and towards French people.” An interesting detail perhaps for the readers in the Low Countries, is that the team’s cycling kit was created by Dutch branding agency Studio Dunbar in 2009.

Romain Bardet is one of the stars of the AG2R team. Photograph: Cor Vos.